Procter & Gamble’s 2025 Dividend Increase: What It Means for P&G Employees and Shareholders

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Introduction

Procter & Gamble has announced its 69th consecutive annual dividend increase — a testament to its financial strength and shareholder focus. For current and former P&G employees, this increase isn't just a headline — it can have a direct impact on long-term financial planning, particularly for those holding company stock in retirement accounts or taxable portfolios.

P&G’s official press release on the dividend increase can be found here.

A Closer Look at P&G’s 2025 Dividend

The quarterly dividend has increased to $1.0568 per share, up 5% from the prior rate. This follows dividend increases of:

  • 7% in 2024

  • 3% in 2023

  • 5% in 2022

It also marks the 135th consecutive year of dividend payments — a record that few companies can match.

For P&G shareholders — especially employees participating in the PST Plan or Savings Plan — this translates to growing income year after year.

Why It Matters for P&G Employees and Retirees

If you’re holding P&G stock in retirement accounts or personal portfolios, this dividend increase:

  • Boosts your cash flow

  • May impact your income tax exposure, especially in taxable accounts

  • Can influence your withdrawal strategy if you’re retired or planning to retire soon

Whether you're still working at P&G or are already retired, dividend income can play a crucial role in supporting your lifestyle and long-term goals.

Financial Planning Around P&G Stock and Dividends

While growing dividend income is a positive, it’s also important to consider:

  • Concentration risk: Holding too much of one stock — even a strong performer like P&G — introduces volatility. Learn how to manage concentrated stock positions.

  • Tax strategy: Dividends from taxable accounts are generally taxed at capital gains rates

  • Withdrawal planning: Retirees often overlook the role of dividends in meeting spending needs, particularly when distributions from the PST Plan or RSUs are in play

At Vaultis Private Wealth, we help P&G professionals manage their stock holdings in a way that supports income needs, manages risk, and keeps taxes in check.

A Trusted Wealth Partner for P&G Professionals

Vaultis Private Wealth works with Procter & Gamble employees and retirees to design financial plans tailored to the unique complexities of P&G compensation, stock, and retirement benefits. While we’re based in Cincinnati, we proudly serve P&G professionals across the country — helping each client build a plan that supports their goals through every stage of life.

Next Step: Make Your Dividend Strategy Work for You

If you're a P&G employee or retiree wondering how this dividend increase fits into your long-term plan, we're here to help. We’ll review your income needs, tax exposure, and equity allocation — and help you decide how best to use this boost in dividend income.

Frequently Asked Questions

What is the 2025 dividend amount for P&G shareholders?

The quarterly dividend is now $1.0568 per share, reflecting a 5% increase from 2024.

How does the dividend increase impact P&G employees?

Employees and retirees with P&G stock in retirement plans or brokerage accounts will see increased income, which may also affect tax planning and retirement withdrawals.

Is holding P&G stock for the dividend a good idea?

It depends on your overall financial plan. While the dividend is attractive, concentrated positions should be reviewed for risk, tax exposure, and long-term goals.

Should I adjust my retirement plan based on the dividend increase?

Potentially. A financial advisor can help you evaluate how dividend income fits into your broader income strategy and whether your current allocation still makes sense.

Disclosure: Vaultis Private Wealth is a registered investment adviser. This blog post is for informational purposes only and does not constitute investment, tax, or legal advice. Information presented is based on publicly available data as of April 9, 2025, and is subject to change. Past dividend increases, such as those of Procter & Gamble (P&G) at 5% in 2025, 7% in 2024, 3% in 2023, and 5% in 2022, do not guarantee future results. Dividend payments and increases depend on P&G’s financial performance and board decisions, and there is no assurance they will continue at historical levels. Individual financial situations vary, and the income or tax implications mentioned may not apply to all readers. Consult a financial advisor or tax professional before making investment decisions. Advisory services are offered through Vaultis Private Wealth, which is not affiliated with P&G. For more details on our services, fees, and risks, please contact us.